As a seasoned and dynamic marketing communications expert, I deliver clients exceptional strategic and tactical tools, skills, and expertise.
As a business marketing consultant for nearly 20 years and have more than 30 years of experience in marketing, communications, and product development working across multiple industries. I bring a wealth of knowledge and skills, passion and expertise to the table. From strategic marketing planning to brand, design, presentations, copywriting, public relations, social media, and website development, my expertise is pivotal to my client’s future and growth. I’ve learned and believe that there is nothing I cannot achieve for you.
For me, brand strategy is the foundation and superstructure of all we do. It permeates visual expression and language; and shapes business decisions. Well-executed marketing programs drive up both revenue and profits. Brand marketing structures programs carefully to target attractive customer segments, create the desired image, and strengthen a brand. I collaborate with clients at moments of change and do it in every medium. The blend of strategy and design brings people and brands together and makes the journey as rewarding as the result.
CV Snapshot
Owner | Sheri Robey Lapan Consulting | 2001 – Present
Select Clients: Robey Analytics, LLC, AT&T FirstNet, Team Jouet Real Estate, Egerton RE/MAX, Seagroves Realty, Two Paths America, The Tarrance Group, Eye Trax, Living Well Inc., Professional Yoga Therapy Institute, GingerGarnerNC, Karen Corbett-Sanders, Karen4Schools Campaign Committee, Green Chair Photography, ENC Homes Real Estate
Senior Director, Programs | Blue Star Famlies, Inc. | 2011 –2014 | Washington DC
Director, Communications | Digital Media Association (DiMA) | 2009 – 2010 | Washington, DC
Vice President | COMTEX NEWS NETWORK, Inc. | 1999-2001 | Alexandria, VA
Vice President | Software & Information Industry Association | 1996 –1999 | Washington, DC
Director, Sales & Marketing | Online Access/Red Flash Internet | 1994-1996 | Chicago, IL
Marketing Communications Manager | Telephony/Global Telephony Magazines, Penton Publishing | 1990 – 1994 | Chicago, IL